Move More
Build Community
Create Impact
#InTheCircle
Your community.
Your membership.
Your movement.
One step at a time.
The Sports Circle is a membership platform that uses the principles of sport to build community – one step at a time. Sport is the medium. Your participation is the movement.
#DoMore #EveryMoveWins #InTheCircle
Why Sport?
Sport has a superpower. And it’s not what most people think.
It’s not the competition. It’s not the fitness. It’s not even the winning feeling.
It’s the community it builds — naturally, consistently, and effortlessly.
A park and a pair of trainers can be all that’s needed to take the first step, build a community and have real impact on those around you.
Our members come from every walk of life. Athletes and supporters. Coaches and volunteers. Parents on the touchline and players on the pitch. People who’ve never crossed a finish line but have cheered someone else across one. What they have in common is sport.
That connection gives people a reason to show up for themselves and want to support each other. We build on this and use the shared purpose created to help every member go beyond what they can achieve alone — not least in protecting their health and their community.
INDIVIDUAL MEMBERSHIPS
#EveryoneIsAnAthlete #EveryAthleteIsAPerson
#InTheCircle we are redefining what it means to be an “Athlete” and what an “Athlete” can do.
“Athletes” are commonly thought of as people who exercise to improve performance and compete in sport.
#InTheCircle we simplify this and think of “Athletes” as anyone who understands that movement and exercise are essential for health and wellbeing — not just to compete in sport — and that the principles of sport can be powerfully applied to their everyday health and wellbeing. Our bodies were made to move. For this reason, #InTheCircle we believe #EveryoneIsAnAthlete — and we’re here to support every member to be the type of “Athlete” they choose to be.”
And because we also recognise that #EveryAthleteIsAPerson, we automatically enrol every member on our #CircleCare system for its mental health and cardiac screening pathways, at our cost, to take care of the person first.
This is “Sport as a Service” in action. A movement — powered by your movement and the community it builds.
COMMUNITY MEMBERSHIPS
#WhereTheCircleGivesBack #TogetherWeCanDoMore
The greatest sports teams have more in common than winning — they create environments where people look after each other, believe in what they’re capable of together, and feel a genuine sense of belonging. Structure, purpose shared identity — and the motivation that comes from doing it together — turn a group of individuals into something stronger.
Most communities already have the heart of a great sports team — but not the infrastructure or tools to look after their members the way the best teams do, or to measure the impact they’re having on the people around them.
Bringing your community into The Sports Circle changes that. Our framework — built on the principles that elite sports teams use to look after their people — gives communities of all shapes and sizes access to that same approach, helping you build the kind of community we’d all want to be part of.
Every community deserves the chance to run like the best ones do. Without community, we are nothing. With community, we can be anything. The Sports Circle helps yours run on your terms — then gives you the option to run further, faster and together with others when we collectively use the power of “Sport as a Service.”
Membership Options
individual
- Dedicated health pathway (CircleCare, CircleHealth or PACE dependent on membership level).
- 24/7 mental health support and cardiac screening pathway.
- Earn "WINS" for day to day activity.
- Loyalty and rewards programme (requires Pay by PAIR).
- Discounted gym and health club memberships.
- Pay as you go access to elite sports medical care.
- Group medical grant and private medical insurance options.
- Financial protection and wellbeing support services.
- Athlete Medical Passport.
- "More Than An Athlete" and CircleMaker programme.
Community
- Inclusive mental health and cardiac screening pathway.
- Managed health & wellbeing infrastructure -- the standard in high performance organisations.
- Loyalty programme (requires Pay by PAIR).
- Harness member donated WINS to drive community impact.
- Community Service Partner programme.
- In house digital community newsletter / brochure.
- Fractional Commercial Director access.
- CircleRising - our youth wellbeing programme.
- Participation in #SaferTogether campaign.
- Sports Circle TV integration.
Why The Sports Circle?
The circle is not a logo choice. It is a philosophy.
Every point sits equal. There is no top, no bottom. It represents protection, connection, and unity. The people you invite into your circle are there because you share something personal, and trust them to do right by you — as you will by them.
That’s the philosophy behind The Sports Circle.
To join the circle, you just need to #HaveAHeart — and want to look after it, contribute to community causes, and champion those at the heart of their communities. If that’s you — you belong here. #InTheCircle.
This is not just a hashtag. It’s a movement.
Sport used deliberately, at scale, and made available to everyone — not just the elites or the corporates — can do more than many would think possible.
Show up. Participate. Together, we make 1+1=3. That’s The Sports Circle.
Built on four pillars.
Everything we do has its foundation in our four pillars. Four is not an accident. The most solid foundations are built on four pillars -- each one carrying its share, and together, unshakeable. We built The Sports Circle the same way.
PURPOSE. PROTECT. PERFORM. PARTICIPATE.
PURPOSE
Sport is our shared language and one of the most natural ways around to bring people together. It gives members a reason to show up and provides a platform that can be used to achieve so much.
PROTECT
Good health is one of the most valuable assets we can have and one of the easiest to take for granted. You only get one body. We help members take care of theirs.
PERFORM
Performance isn’t just for athletes. It’s for us all. Members set their own path and create their own targets. We provide tools to help achieve these targets.
PARTICIPATE
All are welcome to join and be part of our movement so that we can create stronger communities wherever our members may be found.
#OurFourPillars #TheSportsCircleWay
Get rewarded when you track the food you eat to improve your diet.
Get rewarded when you complete a community / group challenge .
Get rewarded when you achieve your weight goals and targets.
Get rewarded for each workout you do.
COULD YOU BE A CIRCLE MAKER and be the heartbeat of your community?
At the heart of every circle is a #CircleMaker
Some people don’t wait for communities to form. They build them. They bring people together, start connections, strengthen relationships, and lay the groundwork for circles to grow. We call these people #CircleMakers.
CircleMakers are at the core of The Sports Circle. They hold it together from the inside — giving our work its strength and its meaning, so in turn we support them with the resources of Circle+.
Those whose impact goes further — who consistently elevate others and help shape what The Sports Circle becomes — become recognised as #CircleChampions.
If just being #InTheCircle isn’t enough, ask us how to join our team and become a #CircleMaker.
our COMMUNITY SERVICE PARTNERs are the DIFFERENCE YOUR COMMUNITY NEEDS
Communities thrive when they have #CSP's
Not every organisation sets out to change its community. But many do — simply by doing their work and by giving people a reason to turn up and be a part of it. We recognise these organisations as #CommunityServicePartners.
Community Service Partners are the “doers” of The Sports Circle. They deliver the work on the ground — and in doing so, create something that extends far beyond the service itself. This is 1+1=3 in action. What a CSP gives its members adds value to its community, and creates a greater impact as more people join in.
#CSP status is a sign of trust. It is earned by what you do for your community rather than what they do for you — and we support those who are recognised for this so they can continue to #DoMore.
If your organisation is making that difference, ask us how to become a #CommunityServicePartner.
What our happy customers have to say
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Jane Doe
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May Doe
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Jhon Doe
PROUD to have #inthecircle:
Frequently Asked Questions
What is The Sports Circle?
The Sports Circle is a Sport as a Service wellbeing membership platform. We bring together physical health, mental wellbeing, and community connection under one roof — making the support that elite athletes take for granted accessible to everyone.
What does "Sport as a Service" mean?
It means we don’t just give you access to a gym or a fitness app. We wrap sport and movement in a full circle of support — health screening, mental health care, community, and rewards — so that staying active becomes something your whole life can be structured around, not just a habit you try to keep.
Who is The Sports Circle for?
Everyone. Whether you’re a grassroots footballer, a park runner, a sedentary office worker taking their first steps back exercising, or a community organisation looking to support your members — there’s a place in the Circle for you.
What types of membership do you offer?
We offer two membership levels; our Support Circle and our Active Circle — for both individual and community members. Each unlocks options specific to its level.